The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing res

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting ma

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to