Interpreting and Experiencing Disney

Interpreting and Experiencing Disney
Author :
Publisher : Intellect (UK)
Total Pages : 250
Release :
ISBN-10 : 1789384745
ISBN-13 : 9781789384741
Rating : 4/5 (741 Downloads)

Book Synopsis Interpreting and Experiencing Disney by : Priscilla Hobbs

Download or read book Interpreting and Experiencing Disney written by Priscilla Hobbs and published by Intellect (UK). This book was released on 2022-01-21 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.

Interpreting and Experiencing Disney Related Books

Interpreting and Experiencing Disney
Language: en
Pages: 250
Authors: Priscilla Hobbs
Categories:
Type: BOOK - Published: 2022-01-21 - Publisher: Intellect (UK)

GET EBOOK

A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Dis
Interpreting and Experiencing Disney
Language: en
Pages: 248
Authors: Priscilla Hobbs
Categories: Amusements
Type: BOOK - Published: 2021 - Publisher:

GET EBOOK

The name 'Disney' is synonymous with its expansive franchises, from princesses to theme parks. The power of the Disney brand is its role as a cultural influence
Be Our Guest
Language: en
Pages: 212
Authors: Disney Institute
Categories: Business & Economics
Type: BOOK - Published: 2003-06 - Publisher:

GET EBOOK

Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputat
Inside the Mouse
Language: en
Pages: 268
Authors: Project on Disney
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Duke University Press

GET EBOOK

Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amu
The Experience
Language: en
Pages: 304
Authors: Bruce Loeffler
Categories: Business & Economics
Type: BOOK - Published: 2015-03-23 - Publisher: John Wiley & Sons

GET EBOOK

Bring Disney-level customer experience to your organizationwith insider guidance The Experience is a unique guide to mastering the art ofcustomer service and se