Related Books
Language: en
Pages: 201
Pages: 201
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choi
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2010 - Publisher:
Language: en
Pages: 416
Pages: 416
Type: BOOK - Published: 2002 - Publisher: Taylor & Francis
Language: en
Pages: 330
Pages: 330
Type: BOOK - Published: 2016-10-11 - Publisher: Springer
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 1979 - Publisher: Addison Wesley Publishing Company