Interviewer Effects from a Total Survey Error Perspective presents a comprehensive collection of state-of-the-art research on interviewer-administered survey da

Featuring a timely presentation of total survey error (TSE), this edited volume introduces valuable tools for understanding and improving survey data quality in

Accuracy, reliability, verifiable and error-free results - these are the goals that anyone involved in survey interviewing desires. A practical guide to produci

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the t