Download or read book Korean Masculinities and Transcultural Consumption written by Sun Jung and published by Hong Kong University Press. This book was released on 2010-11-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates transcultural consumption of three iconic figures ù the middle-aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the thriller film Oldboy, and the Singaporean fandom of the pop-star Rain. Through these three specific but hybrid context, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. In the concluding chapter, the author also discusses recently emerging versatile masculinity within the transcultural pop production paradigm represented by K-pop idol boy bands.