Download or read book Leveraging ITS Data for Transit Market Research written by James G. Strathman and published by Transportation Research Board. This book was released on 2008 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB¿s Transit Cooperative Research Program (TCRP) Report 126: Leveraging ITS Data for Transit Market Research: A Practitioner¿s Guidebook examines intelligent transportation systems (ITS) and Transit ITS technologies currently in use, explores their potential to provide market research data, and presents methods for collecting and analyzing these data. The guidebook also highlights three case studies that illustrate how ITS data have been used to improve market research practices.