Managing Customers as Investments

Managing Customers as Investments
Author :
Publisher : Wharton School Pub
Total Pages : 205
Release :
ISBN-10 : 0131428950
ISBN-13 : 9780131428959
Rating : 4/5 (959 Downloads)
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Book Synopsis Managing Customers as Investments by : Sunil Gupta

Download or read book Managing Customers as Investments written by Sunil Gupta and published by Wharton School Pub. This book was released on 2005-01-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linking customer lifetime value to business value, powerful techniques for both executives and investors.

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