Managing Upside Down

Managing Upside Down
Author :
Publisher : William Morrow
Total Pages : 240
Release :
ISBN-10 : 0688170692
ISBN-13 : 9780688170691
Rating : 4/5 (691 Downloads)

Book Synopsis Managing Upside Down by : Tom Chappell

Download or read book Managing Upside Down written by Tom Chappell and published by William Morrow. This book was released on 1999-08-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Chappell has created one of America's most extraordinary success stories by turning a mom-and-pop natural personal care products company started on a $5,000 loan into a nationally recognized brand with $28 million and counting in sales. Chappell achieved his rapid growth and profitability by "managing upside down" --focusing on social values and respect for the environment to increase customer satisfaction and the bottom line. Now, Chappell shares his straightforward and practical business advice in seven easy-to-follow steps. They show how anyone can: . Manage for social aims and profit Redefine leadership in a values-driven company Develop a competitive advantage around shared values among customers, owners, employees, and communities Businesses throughout America are already using Chappell's Seven Intentions and proving that pursuing a broader social mission can actually strengthen a company's financial performance. Managing Upside Down brings this important message to an even wider audience.

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