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Type: BOOK - Published: 2019-12-13 - Publisher: Routledge

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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t
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In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions mad
Marketing for Sustainable Tourism
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Type: BOOK - Published: 2019-12-13 - Publisher: Routledge

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Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t
Marketing for Sustainable Tourism
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Authors: Umberto Martini
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The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism des
Marketing for Sustainable Tourism
Language: en
Pages: 260
Authors: Umberto Martini
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The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism des