Download or read book Marketing Strategy for Effective Fundraising written by Peter Maple and published by . This book was released on 2003 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience.