Mass Communication Research Methods

Mass Communication Research Methods
Author :
Publisher : NYU Press
Total Pages : 359
Release :
ISBN-10 : 9780814735725
ISBN-13 : 081473572X
Rating : 4/5 (72X Downloads)

Book Synopsis Mass Communication Research Methods by : Anders Hansen

Download or read book Mass Communication Research Methods written by Anders Hansen and published by NYU Press. This book was released on 1998-06 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces key research methods and approaches used in the study of mass communication and media, for students in communications, media and cultural studies, and other social science disciplines. After an overview of research principles, coverage includes participant observation, archival research, content analysis, surveys, and computer-assisted handling and analysis of data. The development and application of each method is described, and examples of research instruments are given. Annotation copyrighted by Book News, Inc., Portland, OR

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