National Party Organizations and Party Brands in American Politics

National Party Organizations and Party Brands in American Politics
Author :
Publisher : Oxford University Press
Total Pages : 361
Release :
ISBN-10 : 9780197695104
ISBN-13 : 0197695108
Rating : 4/5 (108 Downloads)

Book Synopsis National Party Organizations and Party Brands in American Politics by : Blythe

Download or read book National Party Organizations and Party Brands in American Politics written by Blythe and published by Oxford University Press. This book was released on 2023 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

National Party Organizations and Party Brands in American Politics Related Books

National Party Organizations and Party Brands in American Politics
Language: en
Pages: 361
Authors: Blythe
Categories: Political Science
Type: BOOK - Published: 2023 - Publisher: Oxford University Press

GET EBOOK

A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have l
Republican Party Politics and the American South, 1865–1968
Language: en
Pages: 381
Authors: Boris Heersink
Categories: History
Type: BOOK - Published: 2020-03-19 - Publisher: Cambridge University Press

GET EBOOK

Traces how the Republican Party in the South after Reconstruction transformed from a biracial organization to a mostly all-white one.
National Party Organizations and Party Brands in American Politics
Language: en
Pages: 361
Authors: Boris Heersink
Categories: Political Science
Type: BOOK - Published: 2023-06-23 - Publisher: Oxford University Press

GET EBOOK

A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have l
First to the Party
Language: en
Pages: 336
Authors: Christopher Baylor
Categories: History
Type: BOOK - Published: 2018 - Publisher: University of Pennsylvania Press

GET EBOOK

What determines the interests, ideologies, and alliances that make up political parties? In its entire history, the United States has had only a handful of part
American Government 3e
Language: en
Pages: 0
Authors: Glen Krutz
Categories:
Type: BOOK - Published: 2023-05-12 - Publisher:

GET EBOOK

Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to