Download or read book NEP Advertising Management B Com 2nd Sem (MIC-2) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2024-02-14 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).