Download or read book On-line Data Forensics for Fraud Detection in Internet Advertising written by Ahmed Hassan Hassan Metwally and published by ProQuest. This book was released on 2007 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise their products, and hence contributes to the well being of e-commerce. Some publishers are dishonest, and use automation to generate traffic to defraud the advertisers. Similarly, some advertisers automate clicks on the advertisements of their competitors to deplete their competitors' advertising budgets. Moreover, some dishonest publishers and advertisers form coalitions to circumvent the fraud detecting techniques.