Online Marketing

Online Marketing
Author :
Publisher : Oxford University Press
Total Pages : 558
Release :
ISBN-10 : 9780199265855
ISBN-13 : 0199265852
Rating : 4/5 (852 Downloads)
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Book Synopsis Online Marketing by : Richard Gay

Download or read book Online Marketing written by Richard Gay and published by Oxford University Press. This book was released on 2007-03-15 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.

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