Overpromise and Overdeliver
Author | : Rick Barrera |
Publisher | : Penguin |
Total Pages | : 242 |
Release | : 2004 |
ISBN-10 | : 1591840619 |
ISBN-13 | : 9781591840619 |
Rating | : 4/5 (619 Downloads) |
Book Synopsis Overpromise and Overdeliver by : Rick Barrera
Download or read book Overpromise and Overdeliver written by Rick Barrera and published by Penguin. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.