Principles of Direct and Database Marketing

Principles of Direct and Database Marketing
Author :
Publisher : Pearson Education
Total Pages : 540
Release :
ISBN-10 : 0273713027
ISBN-13 : 9780273713029
Rating : 4/5 (029 Downloads)
GET BOOK
Book Synopsis Principles of Direct and Database Marketing by : Alan Tapp

Download or read book Principles of Direct and Database Marketing written by Alan Tapp and published by Pearson Education. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

Principles of Direct and Database Marketing Related Books

Principles of Direct and Database Marketing
Language: en
Pages: 540

Principles of Direct and Database Marketing

Authors: Alan Tapp
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education

GET EBOOK

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Principles of Direct and Database Marketing
Language: en
Pages: 508

Principles of Direct and Database Marketing

Authors: Alan Tapp
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Pearson Education

GET EBOOK

"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and
Optimal Database Marketing
Language: en
Pages: 425

Optimal Database Marketing

Authors: Ronald G Drozdenko
Categories: Business & Economics
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications

GET EBOOK

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Principles of Direct, Database and Digital Marketing
Language: en
Pages: 576

Principles of Direct, Database and Digital Marketing

Authors: Alan Tapp
Categories: Business & Economics
Type: BOOK - Published: 2014-01-14 - Publisher: Pearson Higher Ed

GET EBOOK

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of toda
International Direct Marketing
Language: en
Pages: 339

International Direct Marketing

Authors: Manfred Krafft
Categories: Business & Economics
Type: BOOK - Published: 2007-10-14 - Publisher: Springer Science & Business Media

GET EBOOK

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The