Download or read book Principles of International Marketing Research written by Len Groves and published by Wiley-Blackwell. This book was released on 1994-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.