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This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and present
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
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​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
Impact of Globalization and Advanced Technologies on Online Business Models
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Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of