Download or read book Prosperous Massage Practice written by Linda Roisum and published by Createspace Independent Publishing Platform. This book was released on 2018-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting clients doesn't have to be expensive. Believe me I know. When I stopped spending thousands of dollars marketing my business tripled. When I was in massage school, I knew I wanted to write a book about marketing. It was a subject that was sorely lacking in our education (at the school I went to), especially for those who wanted to start their own practices. In fact, marketing was scarcely mentioned. As I was planning my business and developing my business plan, writing a book became part of it, and after I started my practice in 2000 I was convinced of the need for it. Clients and other massage therapists often remarked that they were impressed with the growth of my business in such a short period of time. I began to write down the things that I was doing to get the business. The result is the content you are about to read: 1. the steps I used to create my vision and my marketing plan and how you can do the same thing 2. the marketing methods I used, why I used them, whether I would use them again 3. pitfalls to look out for, and 4. the steps I used to reduce the amount of money I was spending on marketing efforts after the first year while increasing sales and building my business every month. This book is written both for those who are already in business but would like to start a marketing plan as well as those who are thinking about going into business and want to start out on the right foot. This book is split into the following chapters: Chapter 1 - Creating Your Vision Chapter 2 - Creating a Marketing Plan Chapter 3 - Getting Started Chapter 4 - "No-cost Marketing" Chapter 5 - "Low-cost Marketing" Chapter 6 - Networking Chapter 7 - Now That You Got Them, Don't Lose Them Chapter 8 - Get Out There and Talk Chapter 9 - Public Relations and Publicity Chapter 10 - Special Events Marketing Chapter 11 - Print Ads Chapter 12 - Telephone Director Ads Chapter 13 - Web Sites Chapter 14 - Spending Little or No Money Marketing Chapter 15 - Dream Big Dreams Chapter 16 - Write it Down Chapter 17 - Out into the Universe Chapter 18 - Magnetizing Yourself Chapter 19 - If I Were Starting Today, What Would I Do Differently