Public Mental Health Marketing

Public Mental Health Marketing
Author :
Publisher : Routledge
Total Pages : 221
Release :
ISBN-10 : 9781135836832
ISBN-13 : 1135836833
Rating : 4/5 (833 Downloads)

Book Synopsis Public Mental Health Marketing by : Donald Self

Download or read book Public Mental Health Marketing written by Donald Self and published by Routledge. This book was released on 2013-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

Public Mental Health Marketing Related Books

Public Mental Health Marketing
Language: en
Pages: 221
Authors: Donald Self
Categories: Medical
Type: BOOK - Published: 2013-01-11 - Publisher: Routledge

GET EBOOK

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental
Marketing for the Mental Health Professional
Language: en
Pages: 260
Authors: David P. Diana
Categories: Psychology
Type: BOOK - Published: 2010-03-19 - Publisher: John Wiley & Sons

GET EBOOK

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for
Public Mental Health
Language: en
Pages: 528
Authors: William W. Eaton
Categories: Medical
Type: BOOK - Published: 2019-04-03 - Publisher: Oxford University Press

GET EBOOK

"[A] masterful volume that will do much to advance understanding of mental health as an essential public health challenge." -Journal of Sociology & Social Welfa
Mental Health Marketing for a Public Sector Community Organization
Language: en
Pages: 76
Authors: Sandra Lea Domask
Categories: Mental health services
Type: BOOK - Published: 1986 - Publisher:

GET EBOOK

Business Success in Mental Health Practice
Language: en
Pages: 256
Authors: Robert Henley Woody
Categories: Psychology
Type: BOOK - Published: 1989 - Publisher: Jossey-Bass

GET EBOOK