Public Relations in Asia Pacific

Public Relations in Asia Pacific
Author :
Publisher : John Wiley & Sons
Total Pages : 241
Release :
ISBN-10 : 9781118179369
ISBN-13 : 1118179366
Rating : 4/5 (366 Downloads)

Book Synopsis Public Relations in Asia Pacific by : Mary M. Devereux

Download or read book Public Relations in Asia Pacific written by Mary M. Devereux and published by John Wiley & Sons. This book was released on 2011-12-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)

Public Relations in Asia Pacific Related Books

Public Relations in Asia Pacific
Language: en
Pages: 241
Authors: Mary M. Devereux
Categories: Business & Economics
Type: BOOK - Published: 2011-12-08 - Publisher: John Wiley & Sons

GET EBOOK

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a ca
Corporate Social Responsibility, Public Relations and Community Engagement
Language: en
Pages: 263
Authors: Marianne Sison
Categories: Business & Economics
Type: BOOK - Published: 2018-09-03 - Publisher: Routledge

GET EBOOK

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-
Pitch, Tweet, or Engage on the Street
Language: en
Pages: 444
Authors: Kara Alaimo
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-29 - Publisher: Routledge

GET EBOOK

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countr
The Politics of the Asia-Pacific
Language: en
Pages: 381
Authors: Mark S. Williams
Categories: Political Science
Type: BOOK - Published: 2022-01-10 - Publisher: University of Toronto Press

GET EBOOK

This book introduces readers to the deep political tensions in the Asia-Pacific and offers classroom simulations designed to encourage students to delve deeper
Trade Policy in the Asia-Pacific
Language: en
Pages: 167
Authors: Vinod K. Aggarwal
Categories: Political Science
Type: BOOK - Published: 2010-11-03 - Publisher: Springer Science & Business Media

GET EBOOK

East Asian countries are now pursuing greater formal economic institutionalization, weaving a web of bilateral and minilateral preferential trade agreements. Sc