Download or read book Qualitative Methods for Marketplace Research written by Shay Sayre and published by SAGE Publications, Incorporated. This book was released on 2001-03-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.