Raising the Corporate Umbrella

Raising the Corporate Umbrella
Author :
Publisher : Springer
Total Pages : 433
Release :
ISBN-10 : 9780230554580
ISBN-13 : 023055458X
Rating : 4/5 (58X Downloads)

Book Synopsis Raising the Corporate Umbrella by : Philip J. Kitchen

Download or read book Raising the Corporate Umbrella written by Philip J. Kitchen and published by Springer. This book was released on 2001-09-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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