Download or read book Rhetoric in European Culture and Beyond written by Jiří Kraus and published by . This book was released on 2014 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, Rhetoric in European and World Culture, defines the position of rhetoric in the cultural and educational systems from ancient times through the present. It examines the decline of its importance in a period of rationalism and enlightenment, presents the causes of why rhetoric (reduced to a system of rhetorical tricks) came to have negative connotations, and explains why rhetoric in the 20th century was able to regain its position. It demonstrates that the prestige of rhetoric sharply falls when it is reduced to a refined method for deceiving the public, and increases when it is seen.