A class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the int

Winner, Speech Communication Association Award for Distinguished Scholarship This is a book that, almost singlehandedly, freed scholars from the narrow constrai

Rhetorical Criticism: Empowering the Exploration of "Texts" encourages students to analyze texts of various sorts--speeches, advertisements, memory sites, and m

New Testament Interpretation through Rhetorical Criticism provides readers of the Bible with an important tool for understanding the Scriptures. Based on the th