Social Marketing and Behaviour Change

Social Marketing and Behaviour Change
Author :
Publisher : Edward Elgar Publishing
Total Pages : 449
Release :
ISBN-10 : 9781782548157
ISBN-13 : 1782548157
Rating : 4/5 (157 Downloads)
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Book Synopsis Social Marketing and Behaviour Change by : Linda Brennan

Download or read book Social Marketing and Behaviour Change written by Linda Brennan and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid

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