Social Marketing for Public Health

Social Marketing for Public Health
Author :
Publisher : Jones & Bartlett Learning
Total Pages : 451
Release :
ISBN-10 : 9780763757977
ISBN-13 : 0763757977
Rating : 4/5 (977 Downloads)

Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Social Marketing for Public Health Related Books

Social Marketing for Public Health
Language: en
Pages: 451
Authors: Hong Cheng
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning

GET EBOOK

Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th
Social Marketing and Public Health
Language: en
Pages: 273
Authors: Jeff French
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

GET EBOOK

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on so
Marketing Public Health: Strategies to Promote Social Change
Language: en
Pages: 633
Authors: Michael Siegel
Categories: Medical
Type: BOOK - Published: 2008-07-07 - Publisher: Jones & Bartlett Publishers

GET EBOOK

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategi
Social Marketing and Public Health
Language: en
Pages: 393
Authors: Jeff French
Categories: Medical
Type: BOOK - Published: 2017-02-09 - Publisher: Oxford University Press

GET EBOOK

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Pr
Social Marketing and Social Change
Language: en
Pages: 592
Authors: R. Craig Lefebvre
Categories: Medical
Type: BOOK - Published: 2013-01-18 - Publisher: John Wiley & Sons

GET EBOOK

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g