Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust

Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you kno