Get -PDF- Social Psychology Of Consumer Behavior Read Full

Social Psychology of Consumer Behavior

Author	: Michaela Wanke
Publisher	: Psychology Press
Total Pages	: 407
Release	: 2008-12-16
ISBN-10	: 9781136642845
ISBN-13	: 1136642846
Rating	: 4/5 (846 Downloads)

GET BOOK

Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke

Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

Social Psychology of Consumer Behavior Related Books

Language: en
Pages: 407

Social Psychology of Consumer Behavior

Authors: Michaela Wanke

Categories: Business & Economics

Type: BOOK - Published: 2008-12-16 - Publisher: Psychology Press

GET EBOOK

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,

Language: en
Pages: 238

The Social Psychology of Consumer Behaviour

Authors: Richard Bagozzi

Categories: Psychology

Type: BOOK - Published: 2002-08-16 - Publisher: McGraw-Hill Education (UK)

GET EBOOK

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe

Language: en
Pages: 290

The Psychology of Consumer Behavior

Authors: Brian Mullen

Categories: Business & Economics

Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press

GET EBOOK

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do

Language: en
Pages: 278

Psychological Ownership and Consumer Behavior

Authors: Joann Peck

Categories: Psychology

Type: BOOK - Published: 2018-05-02 - Publisher: Springer

GET EBOOK

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci

Language: en
Pages: 0

The Psychology of Consumer and Social Influence

Authors: Daniel J. Howard

Categories: Consumer behavior

Type: BOOK - Published: 2016 - Publisher: Nova Science Publishers

GET EBOOK

This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues