Download or read book Social Representations and Identity written by G. Moloney and published by Springer. This book was released on 2007-10-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the non-individualistic perspective of social representations theory, this book presents an alternative view of social identity by articulating the inseparable dynamic relationships that exist between content, process and power relations when social identity is embedded in social knowledge.