Spanning Silos

Spanning Silos
Author :
Publisher : Harvard Business Press
Total Pages : 237
Release :
ISBN-10 : 9781422128763
ISBN-13 : 1422128768
Rating : 4/5 (768 Downloads)

Book Synopsis Spanning Silos by : David A. Aaker

Download or read book Spanning Silos written by David A. Aaker and published by Harvard Business Press. This book was released on 2008 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.

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