Download or read book Strategic Business Diagnostic Tools - Theory and Practice written by Mike Morrison and published by Createspace Independent Publishing Platform. This book was released on 2013-07-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: SWOT, PESTLE & PRIMO-F analysis are amongst the most commonly misused tools in business. This book sets out the myths and practical applications of these and other diagnostic approaches is a robust but practical way.