Download or read book Strategies of Multinationals in Central and Eastern Europe written by Yordanka Chobanova and published by Springer. This book was released on 2009-08-21 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.