Successful Marketing for the Transport Operator
Author | : Chris Barnes |
Publisher | : |
Total Pages | : 176 |
Release | : 1989 |
ISBN-10 | : NWU:35556021486758 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Successful Marketing for the Transport Operator by : Chris Barnes
Download or read book Successful Marketing for the Transport Operator written by Chris Barnes and published by . This book was released on 1989 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is marketing. Marketing theory and the search for new opportunities. Researching the tranport market. Creating a transport product. Case studies in transport product differentiation. Pricing and placing transport products. Promotion and the transport service.