Download or read book Taste in Appearance: Self, Cultivated Dispositions, and Cultural Capital written by Yoo Jin Kwon and published by . This book was released on 2007 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The findings have practical implications for apparel marketers. Knowledge of levels of cultural capital of target customers will help define strategies for advertising, store layout and merchandise display. The findings have useful implications for marketing of products other than clothing.