Download or read book Testbank to Accompany Stanton, Miller and Layton Fundamentals of Marketing 2nd Ed written by Charles L. Martin and published by . This book was released on 1991 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately 1400 objective examination questions have been compiled, in both true-and-false and multiple-choice formats, relating to the second edition of the textbook TFundamentals of Marketing'. Subject coverage includes marketing management, buyer behaviour, product planning and development, pricing strategies and policies, and international marketing.