Download or read book The 4-2 Formula® written by Jeff Shore and published by . This book was released on 2023-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something in your client's lives isn't working for them right now and they need a fix. They're on a mission...a mission to improve their lives. Your job is to connect to that mission so deeply that the path to the sale literally roles out right in front of you. The 4:2 Formula gives you proven strategies for discovering your client's needs and providing solutions that will change their world.