Download or read book The Authority Guide to PR for Small Businesses written by Steve Bustin and published by SRA Books. This book was released on 2017-04-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.