The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the d

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that ac