Download or read book The Branding Blueprint written by Christine Arhu and published by Createspace Independent Publishing Platform. This book was released on 2017-11-17 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest buzz word in any industry today is Branding. You'll hear a lot of people say "it's about the brand," "I need to create a brand" or "I'm building my brand." And yet some of them never really know what a Brand or Branding really means. This book works as a guide and workbook that will walk you through the steps and processes that you need to craft a brand that makes an impact.