Download or read book The Hello Vermont National, Goodbye October Ball written by Vermont National Bank and published by . This book was released on 1978 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vermont National Bank entered the expanding, competitive Burlington market area with a new branch. To build community awareness of the bank, at the grand opening ceremonies free tickets to a bank sponsored ball were given out. The overall advertising campaign for the new branch centered on the bank's president whose parents lived in the community and his relationship to the staff. The advertising campaign resulted in a successful grand opening and ball with a good positive feedback from the community.