The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Author :
Publisher : Springer Nature
Total Pages : 247
Release :
ISBN-10 : 9783658329655
ISBN-13 : 3658329653
Rating : 4/5 (653 Downloads)

Book Synopsis The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by : Ioana Bucur-Teodorescu

Download or read book The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business written by Ioana Bucur-Teodorescu and published by Springer Nature. This book was released on 2021-02-25 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business Related Books

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Language: en
Pages: 247
Authors: Ioana Bucur-Teodorescu
Categories: Business & Economics
Type: BOOK - Published: 2021-02-25 - Publisher: Springer Nature

GET EBOOK

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary t
The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Language: en
Pages: 0
Authors: Ioana Bucur-Teodorescu
Categories:
Type: BOOK - Published: 2021 - Publisher:

GET EBOOK

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary t
Enhancing and Predicting Digital Consumer Behavior with AI
Language: en
Pages: 464
Authors: Musiolik, Thomas Heinrich
Categories: Business & Economics
Type: BOOK - Published: 2024-05-13 - Publisher: IGI Global

GET EBOOK

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful pattern
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
Language: en
Pages: 317
Authors: Gupta, Monika
Categories: Business & Economics
Type: BOOK - Published: 2022-12-09 - Publisher: IGI Global

GET EBOOK

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thu
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Language: en
Pages: 434
Authors: Soumi Dutta
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

GET EBOOK