Download or read book The Lonely Quest of Unilever's CEO Paul Polman written by Jeroen Smit and published by Anthem Press. This book was released on 2023-07-25 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.