The Political Marketing Game

The Political Marketing Game
Author :
Publisher : Springer
Total Pages : 272
Release :
ISBN-10 : 9780230299511
ISBN-13 : 0230299512
Rating : 4/5 (512 Downloads)
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Book Synopsis The Political Marketing Game by : J. Lees-Marshment

Download or read book The Political Marketing Game written by J. Lees-Marshment and published by Springer. This book was released on 2011-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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