Download or read book The powerful role of intangibles in the coffee value chain written by World Intellectual Property Organization and published by WIPO. This book was released on 2017 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.