Download or read book The Road to AUM written by Sandra Powers Murphy and published by . This book was released on 2018-01-31 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Road to AUM provides investment managers and business owners, marketing and sales professionals with a roadmap to institutional asset growth based on observations and comments directly from the institutions themselves. Whether a firm is launching, emerging, stuck in neutral, or moving in a new direction, a view of the road ahead is paramount.