Download or read book Tourism and Intangible Cultural Heritage written by World Tourism Organization and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The present UNWTO study provides the first comprehensive baseline research of the Organization on the links between tourism and intangible cultural heritage (ICH). Besides exploring major challenges, risks and opportunities for tourism development related to ICH, it further discusses practical steps for the elaboration, management and marketing of intangible cultural heritage-based tourism products."--Foreword.