Toward a Better Understanding of the Role of Value in Markets and Marketing

Toward a Better Understanding of the Role of Value in Markets and Marketing
Author :
Publisher : Emerald Group Publishing
Total Pages : 269
Release :
ISBN-10 : 9781780529134
ISBN-13 : 1780529139
Rating : 4/5 (139 Downloads)
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Book Synopsis Toward a Better Understanding of the Role of Value in Markets and Marketing by : Stephen L. Vargo

Download or read book Toward a Better Understanding of the Role of Value in Markets and Marketing written by Stephen L. Vargo and published by Emerald Group Publishing. This book was released on 2012-06-08 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.

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