Trust Me, PR Is Dead
Author | : Robert Phillips |
Publisher | : Conran Octopus |
Total Pages | : 314 |
Release | : 2015 |
ISBN-10 | : 1783520841 |
ISBN-13 | : 9781783520848 |
Rating | : 4/5 (848 Downloads) |
Book Synopsis Trust Me, PR Is Dead by : Robert Phillips
Download or read book Trust Me, PR Is Dead written by Robert Phillips and published by Conran Octopus. This book was released on 2015 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In an age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. 'Spin' is over: the message cannot be managed any more. Capturing the story of a PR industry seemingly unaware of its own death throes, as the time of old industries comes to an end Robert sets out to answer this question: 'if everything is dead, what comes next?'--